The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.
The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised/digitalised marketing environment.
The program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing two pillars that represent the foundations for tomorrow’s marketing leaders.
The MDM was launched over six years ago, it was one of the first postgraduate programs on digital marketing in Europe; during these years graduates have become leaders delivering value in different companies in Spain and abroad.
The final project takes the form of a 16,000-word individual project (digital business plan in a digitalized world) due the last week of September.
The purpose of this project is to take participants onto the next stage of professional development while helping them to grow from a behavioural perspective. During the development of the project it is expected that participants work in a self-managed mode of learning supported by academic and professional facilitation. In this stage, students will focus on a key area of personal and professional interest while at the same time developing the necessary knowledge and skills to design, develop, implement, and assess a business project within this area.
As a by-product of this exercise, students are expected to develop different areas of professional competence. From the 2016-2017 academic year, and following the suggestions from the EPAS Peer Review Team (October 2015) to capitalize on the School’s international links, participants can choose among the following options to complete the program:
¿Why study in ESIC?
More than 50,000 alumni
10 campuses in Spain and 2 in Brazil
Internships opportunities and lifelong career support
The largest network of professionals and managers working in Business, Marketing, and Communication in Spain
First positions in national and international business rankings
Master in Digital Marketing (MDM)
ESIC Pozuelo (Avda. de Valdenigrales s/n 28223 Pozuelo de Alarcón- Madrid)
Face to face and Online
Timetable: Executive, Fridays 17pm to 22pm and Saturdays 9am y 14pm
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